The Greatest Showman Soundtrack: A Global Phenomenon on iTunes

By 'Author's Name'

Published On May 20, 2023 Updated On June 16, 2024

In an era where soundtracks rarely achieve the same level of success as their corresponding films, The Greatest Showmen (OST) defied all odds to become a global phenomenon. Released alongside the critically-acclaimed musical film of the same name directed by Danny Boyle and starring Hugh Jackman in the title role, this album's astronomical performance on iTunes was nothing short than remarkable.

The soundtrack's journey began with its release date coinciding perfectly with that of The Greatest Showman, which helped it gain immense traction almost immediately. However, what truly contributed to its massive success were several factors including:

1. Memorable Tracks: The soundtracks' 19-track list included a range of songs - from the title track 'The Greatest Show' performed by Hugh Jackman and his ensemble cast members to more upbeat numbers like 'The Other Side', sung by Lady Gaga featuring her co-star Bradley Cooper.

2. Cultural Relevance: With its themes centered around acceptance, love, and self-acceptance resonating strongly with audiences worldwide during a time of social unrest and division, it's no wonder that the album found such widespread appeal across different demographics.

3Marketing Strategy:

The marketing campaign behind The Greatest Showman (OST) was nothing short than brilliant. Rather than relying solely on traditional methods like television commercials or print advertisements alone; they also tapped into newer forms of digital promotion such as social media campaigns and influencer partnerships to reach a wider audience base. For instance, instead of spending millions on expensive TV spots during prime-time events which might not have reached their target demographic effectively due limited ad space availability issues etcetera - they decided upon something much more innovative yet cost-effective: giving away free music!

Yes! That's right; they then gave their music away for absolutely nothing as 'free' internet downloads. This move was part of a larger shift in the entertainment industry towards what is now commonly referred to as 'freemium' or 'from paid-to-earned revenue model'. By offering high-quality content at no cost, artists and record labels alike hoped to entice potential fans into eventually becoming loyal customers who would then be more likely to purchase merchandise, concert tickets etcetera.

The strategy worked like magic! Within weeks of its release date passing by without any major marketing push behind it whatsoever (except perhaps some initial buzz generated through word-of-mouth among hardcore fanbases), The Greatest Showman (OST) found itself at number one on iTunes charts across numerous countries around the globe - including but not limited to Australia, Japan, UK and USA.

This unprecedented success story serves as a testament to how effective targeted marketing combined with strategic thinking can be when executed correctly. So next time you're wondering why certain movies or TV shows manage to top box office charts while others struggle even after receiving massive budgets allocated towards their production - just remember: sometimes all it takes is having the right mix of talent, timing AND willingness to think outside-the-boxes (pun intended!)

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